Strategic, experience-centred research and design ->
Algy Falconer
MRes RCA, BASc UCL
Researcher & Design Engineer
SPECIALISM / DEPTH
Research-driven experience design
  • Modelling people, places, systems and things to drive behaviours, provide satisfaction and foster delight
UX/UI design
  • Applied psychology, user research, experience design
  • Website and app design
  • Web development
GENERALISM / BREADTH
Thinking
  • Transdisciplinary and mixed methods research
  • Data science
  • Systems thinking/cybernetics
Making
  • Graphics, motion, 3D and CAD for digital/physical product design
  • Cobbling together bits of code
RESEARCHER & DESIGNER
Freelance • 2023 ⭢ Present
  • Focusing my practice towards experience design with a positive social and planetary impact.
  • Developing systems modelling, strategic/future-oriented design and UX/UI skills.
Achievements
Pitching and providing services in strategic/market research, user research and experience/behavioural design.
Developing bespoke, transdisciplinary research methodologies that integrate methods/insights from fields like: micro-phenomenology, cognitive science (incl. environmental psychology, positive psychology, perceptual psychology, psychophysics and neuroæsthetics), behavioural science, strategic/transition design, interaction design, anthropology and science and technology studies.
Projects
+
BEHAVIOURAL DESIGNER
Cowry Consulting  • 01 ⭢ 09/2022
  • Applied cognitive and behavioural science to optimise products and services and nudge consumers towards desired behaviours.
  • Designed and delivered final designs across UX/UI, physical products, packaging, B2C comms and store design.
  • Worked for the highest-profile clients, including Waitrose, HSBC, Mondelez, British Gas, easyJet and Amazon.
Achievements
Designed and maintained style guides and libraries.
Introduced interactive prototypes and 3D product design.
Designed the marketing materials, including motion graphics + digital conference spaces.
Mentored designers and made tutorials about design methods, tools and skills.
INNOVATION CONSULTANT
envoPAP • 10/2019 ⭢ 01/2020
  • Identified future product strategies for this circular paper company by conducting market, materials and customer research.
  • Compiled and edited a comprehensive report which detailed market signals and trends and proposed strategies to drive business growth.
Achievements
The report was praised for significantly exceeding expectations.
DESIGN, Master of Research
RCA • 2020 - 2021
  • RCA’s uniquely interdisciplinary degree in research-led design.
  • Critically and creatively navigating problems using systems / strategic thinking, market and ethnographic research, people-centred innovation and business modelling.
  • Applied research: Trend analysis, systems thinking/doing, strategic design, scenario planning, applied social sciences and contextual/co-prototyping.
Thesis
biophorm
Exploring our common sociobiology as a pathway to near-universal, timeless design: probing a transdisciplinary, ecological perspective and 3D user research techniques.
ARTS & SCIENCES, BASc
UCL • 2016 - 2020
  • UCL’s flagship interdisciplinary program: an innovative degree designed for the knowledge economy.
  • Designed to foster creative thinking for the interconnected, complex and wicked challenges of the 21st century: training to appreciate and adapt to, collaborate across, and apply knowledge / skills from multiple disciplines.
Health and Environment Major
Restorative Design (Cognitive Science of Aesthetics)
Regenerative Medicine (Biochemical Engineering)
Societies Minor
Psychology, Philosophy, Political Economy
Thesis
Seeking Order Amidst Complexity
An interdisciplinary exploration of æsthetic experiences and pathways for its design.

With my truly interdisciplinary training, perspective and skill set, I have a peculiar approach to research/design that connects systems thinking, brand strategy and behavioural insights.

I specialise in designing and developing tools and assets across clients' product/service ecosystems that align with values-driven business and community goals.

Through predominately self-directed learning in strategic/systems thinking, service design and web development, I’ve fostered a wholistic approach to design that seeks to bridge the gaps between ongoing organisational impact, customer/community experience and technical implementation.