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User experiences are increasingly made to be captivating and persuasive. Sometimes, they even consciously deceive users through 'dark', deceptive patterns.
We've all seen a red 'Only 1 room left!' or been sent down a confusing unsubscribe path. Most of us will have experienced the 'doomscrolling' of platforms that offer a highly unpredictable, occasional sense of value. The confusions of social media have helped FOMO become part of our everyday language, reflecting their impact on our social and personal identities.
This hyper-stimulation and complex, even chaotic information landscape exploits our innate tendencies. It is reconditioning our attention, our personal and social identities, and even our relationships: not just in society at-large, but also at home with our families and friends.
As our daily lives are increasingly permeated by digital interfaces, the demand for truly empathetic, connected and human-centred experiences will only continue to rise.
Applying a wellbeing-centric lens to UX isn't just an emerging trend and signal of change â it's a call to action in how we approach the design of technology and experiences. It brings holistic insight that can elevate experiences from the paradigms and shortcomings of industrial society and a myopic view of consumer value and behaviour.
Organisations which realise the value of genuine user satisfaction, humanising technology by integrating therapeutic wisdom and insights from across the cognitive and health sciences, will gain an edge â developing experiences that are not just intuively navigable but also psychosocially supportive, and even therapeutic.