About

Strategic, experience-centred research and design ->

Strategic, experience-centred research and design

Based in the UK

01_Encouraging Positive Behaviour

I use contextual research, cognitive and behavioural science and systems thinking/doing to help you articulate, communicate and reinforce the value you offer.

From interviews, observation and workshops through to psychographic surveys and data analysis.

02_Creating Meaningful Experiences

I uncover what frustrates, motivates and delights people when they interact with your products and services, finding ways to foster wellbeing and provide delight.

03_Designing strategically

I help you design and deliver effective digital and physical experiences — for both your clients and your team — prioritised around your current needs and ambitions for the future.

A Bit About Me

Algy Falconer

MRes RCA, BASc UCL

My transdisciplinary approach to design began at the age of about 12, when I first began to explore graphic design, UX/UI and CAD.

Later on, I was lucky enough to become one of the first cohorts of UCL’s Arts & Sciences, BASc. This liberal, interdisciplinary degree provides a psychedelic perspective that dissolves disciplinary boundaries, encouraging creative approaches to the wicked, interconnected challenges of the 21st century. I continued in that vein with the RCA’s uniquely interdisciplinary Master of Research, Design.

My BASc focussed on problems associated with Health and the Environment; particularly through the disciplines/lenses of Regenerative Medicine/Biochemical Engineering, the Cognitive Science of Aesthetics, Data Science and Design Engineering. My MRes focussed on the application of systems thinking and transdisciplinary research to map complex problem spaces and develop probes to test plausible design opportunities.

These courses helped me develop a range of research and design skills, particularly in cybernetics and systems thinking/doing; ethnography; data science; applied psychology and neuroscience; and transdisciplinary prototyping and collaboration.

Both my undergraduate and Master’s theses explored the application of cognitive science in design; in particular looking at the application of empirical æsthetics to improve individual wellbeing and reduce waste.

Since graduating from the Royal College of Art in 2021, I've been applying my research-driven, transdisciplinary approach to design: integrating strategic/systems thinking, contextual research and data science with cognitive and behavioural insights to design and engineer experiences that drive desirable psycho-behavioural outcomes.

Over this time, I've developed digital and physical strategies and experiences for high-profile clients such as Amazon, HSBC and Waitrose. Most recently, I've been collaborating on impact-based projects across areas as diverse as architecture, the sustainable food transition, mobility tech and public service provision.

Want to improve your team and client experiences?

Purpose

I care about delivering real value. That means working with integrity, responsibility and care to improve the wellbeing of people, society and the planet.

Practice

I work in close partnership with my clients to understand their customers, their portfolios and their market to deliver experiences that their customers truly value.
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Over the process, I share the knowledge, tools and infrastructure necessary to build this value into the future.

This is because I have a deep commitment to making things with real value, that really work, and work for you.

Interested in working together, have any questions,
or just fancy a cup of tea and a chat?