The increasing interconnectivity of our world means that the challenges we face are increasingly complicated and often dynamic, evolving and complex.
In this uncertain world, it's extremely useful to get a holistic view of our operating environment.
This means getting to grips with the STEEP (social, technical, economic, environmental and political) forces, the networks and cultures of your stakeholders, and the diverse experiences which drive business value.
Systems thinking and mapping are powerful tools, used by agencies like the UN, NASA and the EU to navigate the complexity of today.
They let us visualise the different structures, actors, trends and events that are relevant to your products and services, work out how they interact, and find strategies to increase your resilience and adaptability.
Through this strategic view, we can get to the root causes of problems, get to grips with the challenges and opportunities we face, and find ways to make things better.
